SKUU × Sendcloud integration

Shipping & carriers

The SKUU Sendcloud integration creates white-label shipping labels and tracking for network orders through Sendcloud, so cross-shop parcels look exactly like a shop's own shipments.

How the connection sits

Sendcloud
SKUUSKUU
Partner shops

SKUU sits in the middle as the neutral layer. Sendcloud only ever exchanges data with SKUU, never directly with another shop.

Sendcloud is the shipping layer for tens of thousands of European webshops, bundling carriers, labels and tracking behind one platform. SKUU uses that same layer for network fulfilment: when a partner shop ships an order on your behalf, the label and tracking are generated through Sendcloud in your branding.

That is the practical heart of white-label fulfilment. The customer receives your shipping confirmation, your tracking page and, if needed, your return label, while the parcel physically leaves a partner's warehouse. Carrier choice follows the fulfilling shop's existing Sendcloud setup, so nobody needs new carrier contracts.

What syncs

  • Shipments & tracking
  • Returns

How connecting works

  1. 1

    Connect

    Sendcloud links to SKUU through the native connector or the SKUU Connect REST API. Nothing about your storefront, checkout or daily workflow changes.

  2. 2

    Match

    Your catalogue is matched against the network on barcode and article code, and verified in a test mode before anything goes live.

  3. 3

    Route

    From then on, out-of-stock sales can route to partners with stock, and partner sales can route to you. Every parcel ships white-label under the selling shop's brand.

Frequently asked questions

How does SKUU keep shipping white-label with Sendcloud?
The label, packing slip and tracking notifications are generated in the selling shop's branding, even though a partner shop hands the parcel to Sendcloud. The customer never sees the name of the shop that shipped it.
Where does the customer's tracking link come from?
SKUU passes the Sendcloud tracking data back to the selling shop, which shares it with the customer through its own normal order emails. The experience is identical to an order shipped from the shop's own stock.
Do I need my own Sendcloud contract to join the network?
No. Each shop keeps shipping the way it ships today. SKUU works with the setup each fulfilling partner already has, so joining the network changes nothing about your carrier relationships.

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