A network order adds nothing to the world. The garment already exists, it already sits in a warehouse in Europe, and it goes to the customer who asked for it. That is the business we built, and it is the same sentence as our sustainability story.
No purchase order, no capital tied up, no risk that it stays on your shelf in January. Every sale the network covers is a size you did not have to buy as insurance, and insurance buying is where a shop's own deadstock comes from. The customer gets the product instead of an apology, and you keep the margin that would otherwise have gone to a marketplace.
Full price, invisible to the end customer, on the shelf of a partner you approve. Since 19 July 2026 destroying unsold clothing is banned for large companies in the EU, and selling is the first option the regulation names, ahead of donating and preparing for reuse. Every unit that moves through the network is a unit that never has to go to sale, outlet, off-price or export.
Every no in the network is a signal. Which size ran out where, which product a customer asked for and did not get, which colour only moves in one country. That is the input for a smaller and sharper buy next season. We think that is where the real reduction sits, and we will say so with numbers once we have them.
The material, the water, the dye and the factory have all been paid for already. What a network order adds is transport and packaging, not a new garment. Almost the entire footprint of a piece of clothing is settled by the time it reaches a warehouse.
The usual fix for a missing size is to reorder from the brand, receive it, repack it and forward it to the customer. Two shipments, two boxes, two handlings. SKUU makes it one, straight from the supplying shop to the customer, in neutral packaging.
Distance and delivery time already decide which partner fulfils an order. Today that logic is there for speed, but it is the same dial as CO2 per order. We can turn it further without rebuilding the product.
Brands rarely destroy stock for logistical reasons. They do it because nobody wants their product hanging in an outlet next to the full-price collection. SKUU sells at full price, white label, on the shelf of a partner you approve, with price protection and exclusions you set.
This is no longer a future topic. The destruction ban has been in force since July 2026, and the reporting questions are already coming down the chain.
ESPR, EU regulation 2024/1781
Large companies may no longer destroy unsold clothing, accessories and footwear. Medium-sized companies follow on 19 July 2030. The regulation sets an order: selling first, then donating, then preparing for reuse. SKUU is that first option, without the brand damage of an outlet.
European CommissionExtended producer responsibility for textiles (NL)
Producers are responsible for collection, reuse and recycling, going from 50% in 2025 to 75% in 2030. Reselling unworn stock is the cheapest way to meet that, and it sits at the top of the R-ladder rather than the bottom.
RijksoverheidCSRD and scope 3
Larger chain partners have to report on their supply chain, which means they will ask their suppliers. A merchant selling through SKUU sells without new production, and that is a line that fits in such a report. The reporting scope narrowed in 2025, so we do not lean on this harder than it can carry.
European CommissionSKUU never touches stock. We are a layer on top of logistics that was already driving. No vehicles, no gas, the team comes to the office by bike, and what is left is servers and the software we run on them.
A signed data processing agreement, masked customer data, EU hosting and a processor role that is written down. The G in ESG is the part we did first.
Our own energy and everything directly under our control. For a company this size they are small numbers, and they are still the honest place to start.
Every step below is either running or carries a year. We move the markers on this page as things change, including when something slips.
2026
In progress2027
Planned2028
PlannedBeyond
The goal