How SKUU turns out‑of‑stock into a routed sale.
SKUU is the invisible fulfilment layer behind multibrand retail. When a product is out of stock at one retailer, we route the order to another retailer, brand or supplier in the network, who ships it white-labeled in real time.
Five steps from missed sale to delivered order.
OOS detected
A shopper hits an out-of-stock product on a retailer in the network.
SKUU connects
Our software checks live availability across every other retailer, brand and supplier.
Customer orders as usual
Checkout, branding, comms. Everything stays inside the original retailer.
SKUU picks best supplier
Routing optimises for proximity, margin, SLA and stock health in real time.
Supplier ships unbranded
The chosen partner fulfils white-labeled. The shopper never knows. They just receive the order.
One €121 order. Three winners.
The customer pays once. SKUU strips VAT, then splits the net amount between the seller, SKUU and the shipper. No platform fee. No hidden margin.
Customer pays
- Product is always available
- Orders as usual
- Notices no difference
Net to split
€100
Routed live between three parties
Seller (A)
- Keeps the customer
- Earns a fee per order
- Zero inventory risk
- Insights into missed sales
SKUU
- Provides the network
- Provides the technology
Shipper (B)
- Sells existing stock
- ±10% higher profit on SKUU sales
- Faster inventory turnover
Invisible to the shopper.
Real-time inventory sync
A unified view of every SKU across every connected retailer, brand and warehouse. Updated continuously.
White-label fulfilment
Packing slips, tracking emails and return labels carry the selling retailer's brand. Not the shipper's.
Automated settlement
SKUU calculates splits per order, reconciles weekly and issues a single statement to every partner.
See orders routing across the network.
Routed orders
Live fulfilment across the SKUU network
- SKUU-1247Today€128.40FulfilledMSellingMaison Le CoqNShippingNorthwind Apparel
- SKUU-1244Today€84.00ReroutedSSellingStudio AtelierBShippingBrand HQ
- SKUU-1239Yesterday€312.90FulfilledCSellingConcept Store NLMShippingMaison Le Coq
- SKUU-1231Yesterday€56.00ReturnedNSellingNorthwind ApparelSShippingStudio Atelier
| Order | Selling store | Shipping store | Status | Amount |
|---|---|---|---|---|
SKUU-1247 Today | MMaison Le Coq | NNorthwind Apparel | Fulfilled | €128.40 |
SKUU-1244 Today | SStudio Atelier | BBrand HQ | Rerouted | €84.00 |
SKUU-1239 Yesterday | CConcept Store NL | MMaison Le Coq | Fulfilled | €312.90 |
SKUU-1231 Yesterday | NNorthwind Apparel | SStudio Atelier | Returned | €56.00 |
Operations, returns, finance. All handled.
Operational flow
Orders route automatically to the partner who can fulfil. White-labeled from end to end.
Returns flow
Returns handled on the partner side, reconciled centrally. Customer stays in the selling shop.
Finance flow
Splits, settlements and reporting handled by SKUU. One statement per partner, per week.
Apply for access to SKUU.
To protect our network quality, we only accept high-quality retailers, wholesalers and brands.