We’re rebuilding the inventory layer of retail.
Our mission
Make out-of-stock structurally impossible across multibrand retail by turning fragmented inventory into a shared, invisible network.
Our approach
Build the boring, critical fulfilment plumbing underneath retail: real-time availability, routing, white-labeled handoff, settlement.
Our network
Retailers, brands, wholesalers and suppliers across Europe. Already trading with each other, now connected on a single inventory layer.
From a thesis in Amsterdam to a European network.
2025
SKUU is founded in Amsterdam.
The thesis: out-of-stock is the largest unfixed conversion killer in multibrand retail. We start building the routing layer underneath.
2026
First retailers join the network.
Strong traction with the largest multibrand fashion and lifestyle retailers and brands across the Benelux. Rolling out the first live orders and hardening the network for full production.
2027
A European network takes shape.
Network expands to brands and wholesalers across DE, FR, IT and the Nordics. Real-time availability across thousands of SKUs.
Operators, engineers, and retail veterans.
A small team built around one belief: independent retail can win the next decade if it stops competing on stock and starts coordinating on it.
Came up in multibrand retail. Watched the same out-of-stock story play out every week, on the floor, in the back room and in the data. Founded SKUU to turn fragmented stock into a network the customer never has to see.
Backed by
- Young entrepreneurial family
- Angel network
- Operator collective
- Industry leaders
Apply for access to SKUU.
To protect our network quality, we only accept high-quality retailers, wholesalers and brands.