Product matching

Also calledcatalogue matchingSKU matching

Product matching is the process of recognising that a product listed in one shop is the same item as a product listed in another, so the two can be treated as interchangeable.

Matching is usually done on barcode, article code or title similarity. It is the prerequisite for any cross-shop fulfilment: only once two listings are confirmed to be the same product can stock be exchanged between shops with confidence.

Because different shops describe the same product differently, reliable matching is a core technical challenge for any inventory network.

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The guides go deeper than the definitions — how shared inventory actually works, end to end.