SKUU × Productsup integration

Feeds & channels

The SKUU Productsup integration feeds network-corrected availability into Productsup's syndication platform, so every downstream channel sees what is truly sellable.

How the connection sits

Productsup
SKUUSKUU
Partner shops

SKUU sits in the middle as the neutral layer. Productsup only ever exchanges data with SKUU, never directly with another shop.

Productsup syndicates product content to hundreds of channels for enterprise retailers and brands. At that scale, availability errors multiply: one wrong stock signal fans out to every channel at once.

SKUU makes the signal better before it fans out. Availability enriched with network stock, clearly flagged and strictly separated, flows into Productsup, and each channel gets the version you allow it to see. Available on request.

What syncs

  • Product catalogue
  • Live stock levels

How connecting works

  1. 1

    Connect

    Productsup links to SKUU through the native connector or the SKUU Connect REST API. Nothing about your storefront, checkout or daily workflow changes.

  2. 2

    Match

    Your catalogue is matched against the network on barcode and article code, and verified in a test mode before anything goes live.

  3. 3

    Route

    From then on, out-of-stock sales can route to partners with stock, and partner sales can route to you. Every parcel ships white-label under the selling shop's brand.

Frequently asked questions

Why connect Productsup to an inventory network?
Because availability is what feeds sell on. When SKUU recovers an out-of-stock product with partner stock, Productsup can keep that product live in your channels instead of dropping it, so paid traffic and listings keep converting.
Does partner stock end up in my Productsup feeds automatically?
Only where you choose. Network stock lives on a separate network shelf, strictly apart from your own inventory, and you decide which channels may sell from it.
Does SKUU replace Productsup?
No. Productsup stays your channel tool; SKUU sits underneath it as the inventory layer. The two do different jobs: Productsup distributes your assortment, SKUU makes sure the assortment is actually available.

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