SKUU × Channable integration

Feeds & channels

The SKUU Channable integration keeps product feeds and channel listings in sync with real network availability, so ads and listings stop dying on out-of-stock.

How the connection sits

Channable
SKUUSKUU
Partner shops

SKUU sits in the middle as the neutral layer. Channable only ever exchanges data with SKUU, never directly with another shop.

Channable generates and manages the feeds behind shopping ads, comparison sites and marketplaces for a huge base of Dutch and European retailers. Feeds live and die on availability: an out-of-stock product either drops out of the feed or, worse, burns ad spend on a page that cannot convert.

With SKUU underneath, availability itself changes. A product recovered by network stock can stay listed and keep converting, and Channable simply continues distributing it. You decide per channel whether network-backed availability may be advertised. Available on request.

What syncs

  • Product catalogue
  • Live stock levels

How connecting works

  1. 1

    Connect

    Channable links to SKUU through the native connector or the SKUU Connect REST API. Nothing about your storefront, checkout or daily workflow changes.

  2. 2

    Match

    Your catalogue is matched against the network on barcode and article code, and verified in a test mode before anything goes live.

  3. 3

    Route

    From then on, out-of-stock sales can route to partners with stock, and partner sales can route to you. Every parcel ships white-label under the selling shop's brand.

Frequently asked questions

Why connect Channable to an inventory network?
Because availability is what feeds sell on. When SKUU recovers an out-of-stock product with partner stock, Channable can keep that product live in your channels instead of dropping it, so paid traffic and listings keep converting.
Does partner stock end up in my Channable feeds automatically?
Only where you choose. Network stock lives on a separate network shelf, strictly apart from your own inventory, and you decide which channels may sell from it.
Does SKUU replace Channable?
No. Channable stays your channel tool; SKUU sits underneath it as the inventory layer. The two do different jobs: Channable distributes your assortment, SKUU makes sure the assortment is actually available.

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