How does Sales Layer data improve SKUU's product matching?

SKUU matches products across shops on barcode, article code and attributes. A well-maintained Sales Layer catalogue gives the matcher clean EANs, brand names, colours and sizes, which raises match confidence and lets more of the network back you up.

Does SKUU write to my Sales Layer data?

No. The connection is read-only. SKUU uses Sales Layer as a source of product truth and never modifies your records.

Do I need a PIM to join the SKUU network?

No. SKUU matches on the data your webshop already has. A PIM like Sales Layer simply raises the ceiling: the richer the data, the more products match with high confidence.

SKUU × Sales Layer integration

PIM & product data

The SKUU Sales Layer integration reads catalogue data from the cloud PIM to strengthen product matching across the SKUU network.

Sales Layer

SKUU

Partner shops

SKUU sits in the middle as the neutral layer. Sales Layer only ever exchanges data with SKUU, never directly with another shop.

Sales Layer centralises product information for brands and retailers with fast-moving catalogues. For a network that matches products between independent shops, that centralisation is an advantage: one clean record per product, with the identifiers matching depends on.

As with every PIM connection, SKUU only reads. Catalogue data flows into the matching engine, match confidence rises, and the practical effect shows up in recovered sales rather than in any change to how you work. Available on request.

What syncs

Product catalogue

How connecting works

1
Connect
Sales Layer links to SKUU through the native connector or the SKUU Connect REST API. Nothing about your storefront, checkout or daily workflow changes.
2
Match
Your catalogue is matched against the network on barcode and article code, and verified in a test mode before anything goes live.
3
Route
From then on, out-of-stock sales can route to partners with stock, and partner sales can route to you. Every parcel ships white-label under the selling shop's brand.

Frequently asked questions

How does Sales Layer data improve SKUU's product matching?: SKUU matches products across shops on barcode, article code and attributes. A well-maintained Sales Layer catalogue gives the matcher clean EANs, brand names, colours and sizes, which raises match confidence and lets more of the network back you up.
Does SKUU write to my Sales Layer data?: No. The connection is read-only. SKUU uses Sales Layer as a source of product truth and never modifies your records.
Do I need a PIM to join the SKUU network?: No. SKUU matches on the data your webshop already has. A PIM like Sales Layer simply raises the ceiling: the richer the data, the more products match with high confidence.