Your stock is everywhere. Your visibility is nowhere.
You ship pallets to your retailers and then go dark. You don't know what they sold, what's sitting, or what's stuck. Meanwhile your own B2C turns customers away on SKUs your retailers still have in the back room. SKUU connects both sides on one inventory layer, so a sale never gets lost because of where the stock happens to live.
Four problems every brand quietly absorbs.
You already know these. You feel them every Monday in the sell-through report. We list them so you can decide if it's time to fix them at the layer underneath.
Your retailers are a black box.
Once your stock leaves your warehouse, you go blind. No visibility into what's selling at each retailer, what's sitting on their shelves, or where your real demand is hiding.
Distributed stock kills your own B2C.
Inventory you handed to retailers sits idle while your own DTC store turns customers away with “out of stock”. The same SKU. Two stories. One missed sale you paid to acquire.
Your B2C has what your retailers don't.
Your own shop holds SKUs your retailers stocked out on weeks ago. They lose the customer at the till, you never even know it happened, and the relationship quietly cools.
Marketplace dependency keeps growing.
Every season more volume goes through Zalando, Amazon and Otrium. Customer relationship gone. Price discipline gone. Margin gone. And you can't quit, because that's where the traffic now lives.
One inventory layer across your B2C and your retailers.
Visibility you didn’t have.
Live data across your B2C and every retailer carrying your product. See what’s selling, where it lives, what’s stuck.
Your B2C, never out of stock.
When a SKU sells out on your shop, retailer inventory fills the gap automatically. Stop turning shoppers away on stock you already produced.
Capture distributed demand.
Stop bleeding sales to marketplaces because the right product is sitting in the wrong place. Same network, every shelf.
See exactly how the routing, settlement and returns work on theHow SKUU works section.
Apply for access to SKUU.
To protect our network quality, we only accept high-quality retailers, wholesalers and brands.